Just Kind Coffee - The Beginning

Can you imagine feeling the pressure of student debt at the age of nine, ten or eleven years old?

Imagine dreading the thought of going for lunch at school because you can’t afford to pay for it.

Imagine the feeling of being humiliated in front of the other students when you are denied lunch.

Then imagine going hungry until the end of the school day. 

This is what children throughout the United States are going through every day because they cannot afford to pay for their school lunches. These are kids in grade schools, middle schools and high schools near all of us.

Living in a country with such great wealth makes it that much more appalling to see children denied lunch because they can’t afford to pay for it. Federal and local budgets are constantly being cut and now our children are paying the price.

It goes without saying that healthy meals are so important to growing children. Their physical and mental needs suffer when kids go hungry, not to mention their self-esteem.

 “In our view, school meals are just as important to learning as textbooks and pencils and paper.” – Diane Pratt-Heavner, director of media relations for School Nutrition Association

So, What Can We Do?

I started Just Kind Coffee as a business with a purpose. Our purpose: We’re all about helping these children have healthy lunches every day, no matter their circumstances.

There’s no one-time fix when it comes to children in need of a nutritious lunch during the school day whether they can afford it or not.  Just Kind Coffee not only sells top-quality coffee at reasonable prices, but donates 30% of all profits to schools to provide lunch to students in need.  

Just Kind Coffee will provide funding directly to schools, making sure it is filtered to the right channels to pay for lunches for however many children are in need. 

Our purpose is to sell coffee for the greater good. We believe that nothing is as important as taking care of our children. 

Now your coffee can come with milk, sugar and the good feeling of helping a child get a nutritious meal each day.


Founders Corner

 My name is Mason Phillips and I would like to thank you for reading my blog. I founded Just Kind Coffee in November of 2019 to make an impact in the world. The school lunch debt crisis has become a  major problem in our society and is an issue I would like to help put an end to. What better way than to offer everyone’s favorite morning drink for the cause?  When shopping at my online store, you can learn more about my mission, and understand that this is a passion of mine. I plan to update you through blog posts and videos during my journey to make a difference in this world.


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We thank you and they thank you

Mason Phillips

Just Kind Coffee





Written by Mason Phillips